NBA fans might be interested to know that the league holds Star Wars Night each year to honor the popular Star Wars film series. Some people may already be aware of the movies that feature extraterrestrial creatures with extraordinary abilities.
Even though this really has little to do with basketball, the NBA still made the decision to do something unique every year in order to better connect with its fans and promote Star Wars. Since the famous movie phrase “May the Force be with you” refers to May 4, it makes sense that the league would act on that day.
In the NBA, though, that is not the case. Let’s examine the specific details of when Star Wars night is observed and how the league makes it unique.
How does the NBA celebrate Star Wars night?
like was already mentioned, Star Wars Night is not observed on May 4th like it is everywhere else. The NBA observes it in the first few weeks of December. Why this is the case is a mystery. Some people have speculated that it might be because there aren’t many NBA games in May.
They would probably be crucial playoff games, in fact. Therefore, promoting a movie franchise or anything Star Wars-related at such a crucial time would be absurd. Because of this, the league hosts Star Wars Night each December.
What will actually happen is that there will be freebies and Star Wars goods all over the basketball arena. Intriguing costume parties and other events would also take place. These advertising events would surely be successful because many NBA fans watch television and are likely familiar with Star Wars.
Not only that. Additionally, there will be photo ops with Star Wars characters and additional festivities for fans. Finally, to encourage more fans to attend the NBA games of the day, ticket prices are also reduced quite significantly.
We are happy to see that the league is figuring out more effective ways to expand, even though Star Wars Night might not be appealing to many young fans who haven’t seen the movies. After all, all of this generates income, which ultimately aids in the NBA’s continued growth.
